Lilly, Medtronic Form Strategic Marketing Alliance
Published: 19-May-2009
Eli Lilly and Company (Lilly) and Medtronic entered into a strategic marketing alliance to strengthen their partnership in the US, in treating diabetic patients to manage blood sugar with insulin therapy.
The collaboration draws synergy from Lilly’s insulin expertise and Medtronic’s diabetes technologies. The alliance is expected to enhance awareness level of the people and help them benefit from educational tools related to continuous glucose monitoring (CGM) and insulin pump therapy.
Medtronic manufactures CGM systems, insulin pumps, integrated diabetes management systems and therapy management software.
Matt Beebe, diabetes brand leader, Lilly USA, LLC, said: “With this alliance, Lilly and Medtronic hope to create integrated solutions to address challenges for people taking insulin who need optimal glycemic control. By joining forces, we will help make insulin therapy more achievable by offering new educational materials and resources that help make insulin pump therapy fit into patients' lives.”
Delicious
Digg
Reddit
Stumble
Facebook
LinkedInNetwork Sites
Mail sent successfully
Suppliers To This Sector
Browse A-Z
ADAPT Localization
The Translation and Localization Specialists ...
Thomson Reuters
The World's Leading Source of Life Sciences Intelligent Information ...
Medilingua Translations
The Medical Translation Specialists ...
Aveva Drug Delivery Systems
Innovative Drug Delivery Solutions ...
Tecnosoft
Monitoring Systems for Temperature, Humidity and Pressure ...
Capsugel
Providing Innovative Doasge Forms and Solutions to Health Care Customers ...
White Papers
Browse A-Z
Water Treatment
From the control room to the downstream processing area and with an eye on utilities servi ...
A Vaccinne Bioassay Case Study – A Successful Strategic Outsourcing Model
Increasingly, pharma and biotech firms are searching for new drivers of revenue and profit ...
USB HotStart-IT for Real Time PCR
USB® Products from Affymetrix have a long-standing reputation in the life science marketpl ...
Enabling Drug Delivery Deal Making
Transdermal drug delivery: Time for a closer look. To find out more download this free whi ...
Automating Training Control Processes to Comply with FDA Requirements
Well-managed training programs minimize the risk of non-compliance and improve product qua ...
TNO Pharma Services: From Discovery to the Clinic
Our kinetics & metabolism experts can help you select and further develop your candidate d ...
